Paul A. Young Fine Chocolates (Wardour Street)

143 Wardour Street, Soho, London, W1F 8WA
VN:RO [1.9.9_1125]
Rating: 9.0/10 (2 votes cast)

Paul A. Young’s new flagship store is located in the heart of Soho. Situated on the corner of Wardour Street and Broadwick Street, the bright purple shop front is as elegant as it is unmissable.

Inside, the elegant simplicity (and the purple) continues throughout. The fresh handmade chocolates are displayed in glass dishes on a large round table in the centre of the shop. In a nod to Paul’s Camden Passage store, a simple Welsh dresser against the wall displays more amazing creations.

But perhaps the most unusual feature of the shop is the counter. A beautiful reclaimed wooden altar with the letters “P.A.” (coincidentally) embossed on the front. Every chocolate shop should have an altar.

Most customers won’t get the chance to see the most exciting aspect of this shop though. The downstairs kitchen area, where all the products sold in the shop are made is vast compared to the cramped kitchens in the Islington shop. In all, the kitchen and storage area not only covers the area of the shop, but also goes under two neighbouring shops.

As you’d expect, the chocolates themselves are fabulous. The large kitchen means that Paul and his team have lots of room to experiment and consequently the range of chocolates on offer changes regularly. Along with seasonal changes in the chocolates, you can expect to find one or two new delights on offer every couple of weeks. Even if you know the chocolates well, there’s almost always something new to try.

This is one of the of the most exciting new chocolate shops in London and should be right at the top of any chocoholics list of places to visit in London.

Wardour Street, 9.0 out of 10 based on 2 ratings

Signature Chocolate

Be sure to try Paul's award winning salted caramels, the love-it-or-hate-it Marmite XO bar and his deliciously gooey brownies.

Photo Gallery

Interactive Area Map

Individual shops

Paul A. Young Fine Chocolates has multiple branches. Select a shop from the list on the right for detailed information and detailed maps.

Posted By . Last Updated: May 2, 2012

Comments & reviews for this shop

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  1. Kavey Kavey says:

    The opening of this shop is both fantastic and awful news. Fantastic, because it’s far easier for me to get to, which means I can get my hands on Paul’s delights more readily. And awful because I can get my hands on Paul’s delights more readily, which is not so good for my bank balance or my scales!
    I love the decor, personal and unique, not run of the mill.
    Of course, the chocolates are truly magnificent.
    Only thing that could improve it for me would be a large seating area where I could enjoy Paul’s ice cream, hot chocolate and brownies on site!

  2. Rob Mitchell says:

    Outstanding. The quality and freshness are unmatched.

  3. Deepak says:

    These chocolates are amazing. I would recommend the Chocolate fudge in particular, these chocolate filled treats are out of the world. Not to sound too breezy..they do indeed make ur mind go to 7th heaven with each bite.

  4. Rob Mitchell says:


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