Paul A. Young’s new flagship store is located in the heart of Soho. Situated on the corner of Wardour Street and Broadwick Street, the bright purple shop front is as elegant as it is unmissable.
Inside, the elegant simplicity (and the purple) continues throughout. The fresh handmade chocolates are displayed in glass dishes on a large round table in the centre of the shop. In a nod to Paul’s Camden Passage store, a simple Welsh dresser against the wall displays more amazing creations.
But perhaps the most unusual feature of the shop is the counter. A beautiful reclaimed wooden altar with the letters “P.A.” (coincidentally) embossed on the front. Every chocolate shop should have an altar.
Most customers won’t get the chance to see the most exciting aspect of this shop though. The downstairs kitchen area, where all the products sold in the shop are made is vast compared to the cramped kitchens in the Islington shop. In all, the kitchen and storage area not only covers the area of the shop, but also goes under two neighbouring shops.
As you’d expect, the chocolates themselves are fabulous. The large kitchen means that Paul and his team have lots of room to experiment and consequently the range of chocolates on offer changes regularly. Along with seasonal changes in the chocolates, you can expect to find one or two new delights on offer every couple of weeks. Even if you know the chocolates well, there’s almost always something new to try.
This is one of the of the most exciting new chocolate shops in London and should be right at the top of any chocoholics list of places to visit in London.Wardour Street,
Be sure to try Paul's award winning salted caramels, the love-it-or-hate-it Marmite XO bar and his deliciously gooey brownies.
Interactive Area Map
Paul A. Young Fine Chocolates has multiple branches. Select a shop from the list on the right for detailed information and detailed maps.